A lot of people are combining business with enjoyment when they’re taking a trip alone, the phenomenon has been offered a name: the biz-cation. More than one in 10 company travelers and almost one in four convention goers expand their travels for leisure functions, the consulting firm TNS Global reports. The suggestion is likewise capturing on amongst solo convenience vacationers comfy with taking place getaway by themselves– also when it’s not an extension of a company travel.


This is a wonderful pointer that business travel can, in the wrong situations, result in relationship difficulty. It is additionally worth remembering that the world has actually changed. Most tasks nowadays consist of both men and women, and that is an advantage. Unless you are intending to work with a private investigator every time your partner goes away, there is really simply one thing you can rely on: rely on. Ms Spychalla wisely recommends keeping companions educated of fellow traveler so they really feel in the loophole. That excels insight for structure and preserving confidence, particularly for those that travel a lot more than their spouses.


When you travel solo, you truly can simply depend on yourself– for security, business, home entertainment, self-discipline. You do not have anybody holding your hand. Generally I locate this quite equipping … but it can also obtain a little lonesome. I face lots of couples and sets of best friends taking a trip with each other, and I practically covet them. As a solo vacationer you DO fulfill folks (even I comply with individuals, regardless of my sometimes stand-offish ways), but purposeful, lasting partnerships (relationships or otherwise) are tough ahead by when you are saying goodbye to folks every few days


June 30th, 2014 Cons of Biz-Cation | No Comments




Tweens are a complex lot– as moms and dads and marketing experts recognize. Thought about “too old for playthings, also youthful for kids (and gals),” this market of little ones ages 9 to 14 is feisty, opinionated, truthful, sharp, cynical, and in charge of $200 billion in sales a year. That suggests tweens produce a significant amount of purchasing power, which is why every wise marketing expert should keeping them leading of thoughts in 2012.


Making, making, and marketing brands for tweens, nonetheless, is a challenge primarily given that tweens are full of dichotomies.


1. Tweens aspire to be more mature– yet are still youngsters.

2. They would like to be special– yet additionally fit in.

3. They have solid concepts concerning exactly what they want to purchase– however require parental involvement and approval to buy wanted items.


That last factor means online marketers have to talk authentically to teenagers and, at the exact same time, encourage parents that the products deserve their money. Research reveals that if you’re marketing to the powerful tween market, don’t call them “youngsters” and never let on that you’re additionally campaigning to their moms and dads. This indicates you should not try to make your internet site or advertisements offer both pre-teens and their parents. Keeping the messaging, the Links, and the media acquire different. Hear exactly how a recent government-sponsored VERB project prospered:


“We’re targeting youngsters 9-13 years old since that’s when kids are beginning to make decisions about their way of livings, but are not old enough to rebel versus every little thing like numerous teenagers,” says Faye Wong, Supervisor of the Centers for Condition Control and Deterrence’s VERB project. The 18-month old campaign is developed to increase physical activity among tweens and assist battle obesity with healthier way of livings. Just before you could affect tweens, you have to understand what motivates them.


June 30th, 2014 Uncategorized | No Comments

Remember the old slogan that “children should be seen and not heard?”


Clearly, that no longer applies to teens and tweens, prepubescent’s 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly. Extensive market research shows that those 11 and older don’t consider themselves children anymore. As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast food dining choices. Most boys at age 10 already know what kind of car they’d like to buy. In their own minds, those over 11 are now adults. The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly by parents and relatives.



Not so surprisingly, some parents are finding these new marketing tactics for tweens more than a little Orwellian and, in some cases, are downright disturbed by the child-as-guinea pig approach. In 2004, a public interest group asked the Federal Trade Commission (FTC) to “use its subpoena power to get access to marketer research studies to help determine if online data collection actually succeeds in helping advertisers to reach kids and tweens.” It also asked for a moratorium to be placed by the advertising industry on interactive tactics that “could potentially harm or negatively affect children and youth.


June 30th, 2014 Business Expos | No Comments